June 22, 2012

YSL No More

Hedi Slimane, Yves Saint Laurent's new creative director, is changing the name of the iconic brand to Saint Laurent Paris. Ironic, since he is designing in LA, instead of YSL's headquarters in Paris. The only saving grace? He doesn't plan to touch the logo...


9 comments:

Michelle said...

i heard about this...and i'm not sure how i feel about it! I LOVE your new profile picture by the way!

michelle
www.barbandjo.com

Katie's Bliss said...

I saw this news yesterday and I couldn't believe it! But I still have no idea how to pronounce YSL so maybe it is for the best!

katiesbliss.com

Rimi said...

i don't like this! 'YSL' is just so iconic!

Nat said...

I saw this yesterday and it doesn't make any sense?!?! Why would you change the name of such a well-know brand, I will continue to call it YSL- regardless.

Cassidy Lee said...

I saw this yesterday and spent quite some time reading about it and reading about Hedi! I'm sad that the name is changing!

cheryl denise said...

Ditto!

cheryl denise said...

thanks doll!

Eat.Style.Play said...

So they are actually doing it? i thought he was just trying to change it, i guess they are going to have to change their bag design that designed around the Y. I don't like this, i dont really get it either, i mean i get that before it was just SL and they later added YSL but still...I guess none of us fashionistas like change haha.

Bridget said...

oo interesting..
http://beautyplethora.blogspot.com.au/
x