In honor of the 50th anniversary of JFK's passing, his fragrance is now available for purchase, exclusively at Bergdorfs and Neimans. The back story is quite intriguing. While in France during his college years, JFK linked up with a Frenchman, Albert Fouquet, a perfume-maker. The sample he brought back to the States was a hit and he requested Fouquet send him eight more samples, plus one for his brother (Bob). When JFK received the samples, they were labeled "Eight & Bob."
When World War II began, the perfume maker hid the bottles inside books that he cut by hand, so that the Nazis wouldn't seize it. As a way to pay homage to the heritage of the brand, the current packaging is similar to how it was hidden all those years ago. Want to read more? Check out the full story here.