Nordstrom is set to open its doors on Friday in SoHo, but not under their namesake. treasure & bond will be the alias used as Nordy's tests the waters in NYC, some speculate. Not only will the Nordstrom name be absent, but so will the look and feel. It is funkier, and as the website says, "part gift boutique, part art gallery and part neighborhood gathering place." The shop will offer unique items such as custom hats from Satya Twena, authentic vintage glasses, and jewelery from Akong, as well as childrens clothing and houseware. It will also have some familiar brands such as James Perse and Vince. Also worth noting, all profits will be donated to organizations that benefit children in NYC.
Guess just what got added to the list for my next trip? Can't wait to check this new concept out!
Photo credit: Associated Press