June 7, 2012

Iconic Denim: Levi's

Levi’s jeans are such an iconic design, worn all over the globe, that we often forget that they have humble beginnings. First designed as a suitable trouser for working men, the jeans were soon adopted by people from every walk of life to become the must-have fashion item of the century. The brand has such a broad audience that they sold in Kmart, Neiman Marcus and everywhere in between!

Levi’s association with the celebs of the last century has only served to enhance this reputation. Here are the five most famous Levi’s wearers in modern history:

Jack Kerouac

An infamous author, traveler and friend to the intelligentsia of the time, Jack Kerouac was a huge fan of Levis jeans. He even mentions them in his most famous text On The Road. One of the most prominent authors of the ‘Beat Generation,’ Kerouac was renowned as a man who journeyed across the USA in search of another way of life, detailing the exploits of his companions and comrades in many of his texts.

Bruce Springsteen

‘The Boss’ is probably the most famous musician in the world to consistently sport a pair of Levi’s jeans. His working class upbringing and sympathies are communicated perfectly through his choice of trousers, as Levi’s were the original trouser of choice for the working man.

Julia Roberts

The American-born actress is a firm believer in the Levi’s brand. Often seen rocking a pair of Levi’s, the actress, who made her name acting in classics like Pretty Woman, Erin Brockovich and Notting Hill seems to enjoy the comfort, style and durability of these famous jeans.

John Wayne

Arguably the most famous Hollywood cowboy of all time, John Wayne’s iconic look would not have been the same without his adoption of Levi’s jeans as the frontier man’s trouser of choice. Capturing the imagination of a generation, John Wayne’s cowboy characters showed how durable, hard wearing and cool Levi’s could be.

Marlon Brando

When Marlon Brando first stepped off his motorbike in The Wild Ones, an iconic fashion style shot straight to international super stardom. Playing on the youth’s eternal desire for rebellion, Brando not only epitomized cool, but managed to redefine the entire concept.

Disclosure: This is a sponsored post


Sarah Hartley said...

This was such a fun post. and how is it that I don't own a single pair of Levi's?!

Cassidy Lee said...

I love Levi's! My two favorite and most-worn pair of jeans are both Levi's that I bought at Macy's!

Carlotta said...

I love Levi's jeans! specially shorts *____*
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